keepsake | the label

6 weeks ago, I was pinching myself; why?
I was throwing away my hospitality apron and starting my new job at Australian Fashion Labels (in Adelaide believe it or not)
as the Assistant Designer for Keepsake The Label
yeah!

Australian Fashion Labels' creative director, Melanie Flintoft, noticed a gap in the market; for affordable, quality formal wear, and from there in 2011, the seed that is Keepsake, grew.



Keepsake's head designer Carmen Dugan has been with the label from the very beginning, setting the standard and blossoming alongside the well respected label.
 

In my eyes, the Keepsake girl is girly, (but not too girly), she's fun, classy and isn't scared to get a little dressed up for an event.

 I'm going to get all mushy now, but I can honestly say that doing something I truly enjoy; 

day in and day out, 

is the best decision I have ever made.

But enough about me, 

I work with the most lovely and equally hardworking team at Keepsake;

Head designer | Carmen

Designer | Cyd

Graphic Designer | Llian

Here are some of my favourite Keepsake pieces so far;

n o t h i n g  e l s e  |  t o p + s h o r t s

s k i n n y  l o v e  |  p l a y s u i t

l a s t   c h a n c e  |  t o p

f a l l i n g  f o r  y o u  |  t o p + s h o r t s